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Privacy Policy

Last updated: 31-July-2026

Vritii (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and the choices you have, in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.

1. Information We Collect

When you browse or shop on vritii.com, we may collect:

Information you provide directly:

  • Name, email address, phone number
  • Shipping and billing address
  • Order history and preferences
  • Any information shared with us via email, WhatsApp, or Instagram DMs for order support

Information collected automatically

  • IP address, browser type, device information
  • Pages visited, time spent on site, referral source (via cookies and analytics tools)

Payment information

  • Payments are processed directly by Razorpay. We do not collect or store your card, UPI, or bank account details on our servers.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Communicate order updates, shipping, and delivery information
  • Respond to customer service inquiries
  • Improve our website, products, and customer experience
  • Send promotional updates (only if you’ve opted in) — you can unsubscribe anytime
  • Prevent fraud and ensure website security

3. Sharing of Information

We do not sell your personal data. We may share your information only with

  • Razorpay – to process payments securely
  • Shiprocket and its courier partners – to fulfill and deliver your order
  • Artisan partners limited order details (e.g., shipping name/address) where an artisan handles their own dispatch, solely to fulfill your order
  • Legal authorities, if required by law or to protect our legal rights.

We do not share your data with third parties for their independent marketing purposes.

4. Cookies

Our website uses cookies to improve your browsing experience, remember your cart, and understand site traffic. You can disable cookies through your browser settings, though this may affect some site functionality.

5. Data Security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., for tax and accounting purposes).

7. Your Rights

Under the DPDP Act, 2023, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal/order-related retention requirements)
  • Withdraw consent for marketing communications at any time

To exercise these rights, email us at hello@vritii.com.

8. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect personal data from minors.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled:

📧 hello@vritii.com | 🌐 vritii.com | 📍 Mohali, Chandigarh Tricity, Punjab, India